The New York Times Dealbook Conference

Project lens / What the environment enables

Identity expressed through experience.

The project consisted of transforming the 350-seat auditorium, lower level hall and main entry lobby space in the New York Times Building for the one-day event. The Conference brought together 400+ guests, consisting of government officials, energy companies, environmental groups and NGOs, and investors. The event was designed and optimized for video capture and video archival purposes.