Milk Bone Exhibit

Project lens / What the environment enables

Identity expressed through experience.

The new 20’x20’ traveling trade show booth emphasized the patented physical features of the brushing chew design, namely its “twist” and bumps. In response to this concept, the booth uses twisting planes and folds that relate to the brushing chew “twist.” In the center of the booth, large graphic panels display product images and research data. On one of the main booth corners, a pedestal rises from the floor to hold a 5’ over sized brushing chew model.

The booth featured two main transaction counters where product experts educated visitors on product features and benefits. In addition, the booth featured product packaging display areas, product print collateral display, integrated video monitor and product storage.