Cleveland Browns

Project lens / What the environment enables

Direct audience connection.

The compact studio stands at 900 square feet and plays host to one-on-one interviews, including the coaches’ show, as well as a shoot-off area for greenscreen production. The space incorporates changeable graphic light boxes and a movable interview table that can make way for an open area suited for play-by-play break-downs. Design features include a bold diagonal stripe as well as a textured dimensional logo wall that was inspired by the team’s unique “graphite” texture.

The new studio now intuitively ties together the Browns’ brand standards and guidelines, all within a small yet mighty footprint.