Chicago Bears Headquarters

Project lens / What the environment enables

Direct audience connection.

The headquarters was completely transformed to create a visual experience both inside and outside using physical assets. Environmental graphics and team signage are layered within the space, echoing the exhibits spread throughout that showcase Hall of Fame inductees, retired jerseys, and more history.

The firm addressed navigation and wayfinding challenges for both interior and exterior spaces, perfectly scripting the visitor experience.

The headquarters now serves as a team-centric space that both the public and the players can celebrate.