Chapel Hill Tire Retail Stores

Project lens / What the environment enables

Identity expressed through experience.

Provost assembled a branded kit-of-parts to deploy across multiple locations, including large-scale environmental graphics, dimensional signage, and custom ceiling fixtures. Multiple touchpoints were created within the space to create a dialog with the customer and share some of the brand stories and brand values of Chapel Hill Tire. These elements create an immediately recognizable brand and welcoming customer experience across all locations.

To date, Provost Studio has helped Chapel Hill Tire realize its rebranded roll-out vision across six store locations including: Fordham Boulevard, Crabtree Valley, Atlantic Avenue, Franklin Street, Carrboro, University Mall, Cole Park and Hope Valley.