Boca Flasher Exhibit

Project lens / What the environment enables

Identity expressed through experience.

The objectives of the project were to create an engaging visitor experience within a 10’x10’ booth, demonstrate the design potential of new LED products, provide product and print collateral storage, and accommodate plan layout flexibility for different booth reconfiguration.

The booth was conceived as a dynamic carved “box of light” and constructed from a “kit-of-parts,” allowing reconfiguration of material panels and light fixtures that respond to different exhibit hall locations and customer circulation flows.