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Case Study / Sports
Carolina Panthers
A concept for an adaptable fan-facing studio designed around player access, team storytelling, and three distinct brand audiences.
Date2022
LocationCarolinas
StatusConcept Design
AudiencesPanthers · Charlotte FC · Sponsors
01 / The assignment
Create space for something genuine to happen.
Provost ideated a new kind of fan experience for a planned training facility: a content studio positioned where players already spend their time, creating unprecedented access for production and audiences.
The adaptable concept supports the Carolina Panthers, Charlotte FC, and sponsors through color-changing light, LED media, informal seating, stand-up positions, VIP tour access, and a pop-out fan window.
02 / What it enables
More personality. More formats. More reasons to return.
- Long-form interviews and player conversations
- Social-first content with a recognizable point of view
- Sponsor and community programming
- A comfortable setting that supports authentic participation
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