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Case Study / Sports
Atlanta United
A future-ready production hub that places storytelling at the core of daily club operations.
01 / The ambition
Set a new standard for how clubs tell stories.
As part of a $23 million expansion of the Children’s Healthcare of Atlanta Training Ground, Provost designed a first-of-its-kind production hub that brings fans closer, elevates player storytelling, and expands the club’s voice across platforms and audiences.
The 1,200-square-foot Emory Healthcare Studio positions content production at the core of daily club operations rather than treating it as a separate destination.
02 / The ecosystem
One connected system. Multiple ways to show up.
A primary studio supports complex multi-camera productions and walk-and-talk storytelling through dynamic LED backdrops. Secondary studios enable parallel shoots, while podcast and esports spaces open the operation to emerging formats.
- Flexible set zones and complete lighting control
- Parallel production for media days and specialized shoots
- Dedicated podcasting and esports environments
- An integrated control room connecting production and press spaces
03 / What it enables
Perform, adapt, and scale.
The studio gives Atlanta United a continuous storytelling capability that can move from news and analysis to player personality, partner content, esports, and global-facing club narratives without losing a coherent visual identity.
The result is not simply a better room. It is an owned media platform designed to grow with the club.
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